This advertisement is for the 'Looze control Crew Championships' - a Hip Hop Dance competition. The first round of the event was held earlier in the year this is the final round where crews who entered will battle it out for Looze Control Champions.
- Purpose
This advertisement is promoting the event - Looze Control Crew Championships - its main purpose is to attract people and allow them to attend the event, this is done by making an well designed poster that has information on the date, time and place where the event will take place. The ad is also promoting the Jabbawockeez - a famous dance crew from America - who are appearing at the event.- Structure
The ad is well structured and easy to understand. There is not much writing on the ad because it does not need a lot of information - this makes the ad enjoyable to read and not boring. The title ‘Looze Control’ is placed as part of the background and at the top, it is still very visible but the attention is focused away from that area so that readers will look closer to the bottom. In the mid-ground of the advertisement is a group of dancers (Jabbawockeez), they are bright in colour and have a shade of blue behind them, this makes the reader focus around that area. In the foreground is the information on the event, it is placed over the mid-ground so that people will read what it says, the writing is on an angle but is still readable, this angle makes the ad more interesting.
- Target Audience
The target audience for this ad is people who enjoy watching Hip Hop dance. The ad uses symbols to appeal to the target audience such as basketball shoes, speakers, a D.J and dancers. The title ‘Looze Control’ has a pair of basketball shoes (which are very popular in Hip Hop) underneath and on top are a pair of speakers and a D.J. The dancers in the middle are well known by people who enjoy Hip Hop, and they are recognized by their costumes, a white mask and white gloves. They are the ‘Jabbawockeez’ and they are one of the best dance crews in America.
- Effectiveness
This ad is very effective, as you can see, there is not much writing on the ad, just basic information that you need to attend the event and also a bit of promotion at the bottom. This is effective because the event is a practical event, where all you need to do is watch and enjoy the dance crews perform. At the bottom of the ad are the sponsors, some of these sponsors are dance schools and those people who go to those schools would be most likely to attend. The most effective writing tool in the ad is the part where is says ‘Appearance by Jabbawockeez’ this piece of information will attract a lot of people to attend because the Jabbawockeez have a lot of fans and attract big crowds.
More importantly, the advertisement has properties of AIDA (Attention, Interest, Desire & Action)
- Attention
-The ad has a catchy headline ‘Looze Control’ it may not have correct spelling but it is easy to remember and in a way defines a part of the event.
-The ad has striking graphics that appeal to the target audience and supports the event by using an image of the Jabbawockeez.
-The ad has an interesting layout, writing is on an angle and the title is in the background but stands out.
-Also the colours used in the ad draw attention to it, using bright colour for the title and a shade of blue around the Jabbawockeez.
- Interest
-It has attractive images like the picture of Jabbawockeez makes people interested in the advertisement.
-It has some emotive language for example, under the ‘Appearance by Jabbawockeez’ it has a phrase ‘a figment of your imagination’
- Desire
The ad uses the Jabbawockeez to create desire because you don’t see the Jabbawockeez everywhere. It says ‘Appearance by the Jabbawockeez’ and by using the word appearance it makes people want to attend because the word appeals to the senses.
- Action
On the ad it states that the event is a crew championship, this means that it is the final part of the competition. Stating that the event is a championship can act like a limited offer, and also the Jabbawockeez are a limited offer because they will appear at the event and because they are from overseas it is like a onetime chance to see them. This makes people take action and want to attend the event.
I think that the advertisement is very effective and I know it was because I was there on 29th August, on stage, the place was filled, there were not enough seats so most people had to stand up. All the people were there to see the Looze Control Crew Championships
~Thanks for Reading, hope you enjoyed~
